Google Inc. is developing a home-entertainment system that streams music wirelessly throughout the home and would be marketed under the company's own brand, according to people briefed on the company's plans.
The effort marks a sharp shift in strategy for Google, which for the first would time would design and market consumer electronic devices under its name. The company has mainly focused on developing the Android operating system that powers devices such as smartphones, tablets and televisions. It has also allowed other companies to build and brand the hardware that uses it.
The new Android device, along with Google's pending ...
Details are still fairly light at the moment, but The Wall Street Journal is reporting today that Google could be about to make big push into the hardware business. Citing people briefed on the company's plans, the WSJ says that Google is now developing a home entertainment system that would stream music wirelessly throughout the home (including to web-connected devices and "Google-made speakers"), and be able to be controlled using a smartphone or tablet -- making it sound a whole lot like a Sonos competitor. What's more, unlike current Android and Google TV devices, this system will reportedly be marketed under Google's own brand. An attempt to really turn it up to eleven, perhaps?