Google to Enter the Broadband Market
Google, the world’s number one search engine, has produced a very successful browser called Chrome. Seeing that it can have success outside of its given market, Google has its eyes set upon the internet service provider market. Google, has long voiced its displeasure, especially in the United States over the limitations users have when trying to access broadband service.
And those who do have broadband, often complain of the fact that they actual service that they are receiving is less than what was promised. Therefore, Google plans to build its very own network in which users are treated to robust access. Clearly, this is an undertaking that cannot be easily dismissed. Especially with Google and its visions of users being able to access true 3 D content on a regular basis.
Google faces several challenges as it undertakes its dream to open up the broadband arena:
Regulations
Currently, The United States Congress is debating a number of bills that would essentially end the openness that has come to symbolize the World Wide Web. Already, Congress has faced opposition from all corners of the web, stating that the proposed regulations will kill the free spirit, commerce and free flowing of information that is commonplace today.
Google is at the forefront in this battle against government intervention on the internet because they believe that the revenue that Congress believes will come flowing into its coffers will actually vanish because these same regulations will kill any innovations that have dominated the internet for many decades.
Cable and Telephone
Currently, if you want broadband access, the only internet service providers available is either through the cable or telephone providers. Cable providers such as Time Warner and Comcast are the more well known broadband providers. Telephone providers such as AT&T and Sprint are the leaders as internet service providers.
Being able to provide telephone service bundled with cable television has these providers with monopoly control over this viable market place. And with any monopoly, there will be price increases and services that only improve if you are willing to pay extra for it. To break up any monopoly is not easy or quick. It will take time and commitment to end the monopoly.
Google knows that it is at a disadvantage within these two areas because everyone either has a telephone or television within their homes. Still, that has not stopped Google from experimenting in these very areas with offering television and phone services online. Will they work? Can they actually allow Google to go into users homes and compete with the telephone and cable giants?
Only time will tell but since Google is supporting them, that means that Google is not giving up on these two areas without a prolonged fight. Google is aware that it if does not take on its competitors on their own markets, as well as limit the pending government regulations, they will not succeed with its long term goal of joining the broadband internet service providers market.
When Google entered into the browser market, many industry insiders thought they would fall flat on their face. Instead, Google has proven with the Chrome browser that the experts are not always right all the time. Now, Google is taking that same approach they will go ahead regardless of what others think about their decision to set up a competing broadband network against AT&T and Comcast.
Competition is a good thing for the consumer. It usually results in lower prices, better services and innovation. Google envisions this as they prepare to join the ranks of internet service providers such as AT&T and Time Warner.
Image Source: http://www.flickr.com/photos/42931449@N07/6088751332/sizes/m/in/photostream/
-------------------------------------------------------------------------------------------------------------------------------------------------
About the author : EJ Parfitt has been writing for a short time now and has already picked up steam with several tech and sports sites . During his free time , you're sure to catch him competing in local chess tournaments in downtown Fort Lauderdale FL .
------------------------------------------------------------------------------------------------------------------------------------------------